A German ad agency was asked to create an ad for a family run hat shop in Bonn. This was the winning result:
Obviously, this ad demonstrates using iconic imagery and symbolism, from both pop cultural and historical sources, the transformative power of hats.
I think the ad is interesting, and stylistically brilliant. Although I can't help wonder about the reaction if a non-German ad agency created this. Either way, the debate surrounding it makes me recall this quote I came across awhile ago:
Is it possible for anyone in Germany, nowadays, to raise his right hand, for whatever the reason, and not be flooded by the memory of a dream to end all dreams?
-- Walter Abish, How German Is it?