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Kobe Bryant

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KOBE AND JACKASS CREW JUMP SNAKE FILLED POOL

When you're an elite world class athlete like Kobe Bryant and you start running out of challenges, how do you keep from being bored?  Jump over a fast moving Aston Martin?  Check.  Jump over a large snake filled pool.  Check? [youtube=http://www.youtube.com/watch?v=AaJglK4IAf4]

The "alternative" commercials such as the these here--a perfect blend of a popular media distribution vehicle (YouTube), Internet memes ("wow" stunts), and celebrities (Jackass crew)--are a brilliant example of marketing and advertising appropriation of counter-culture activities and adopting it to astutely manage its brand, endorsers, and product.  Pretty deft move for a goliath of a company like Nike.

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