Everyone tries to ride the coattails of the NCAA annual "March Madness" basketball tournament, including urologists.
Viewing entries tagged
Marketing
Aussie low carb beer "Skinny Blonde" has a unique label on its bottles, which feature a pin up model whose red bikini fades away as the beer level in the bottle drops. Sex to sell beer? Gasp!
[Via]
Amazon.com, a pioneer in online retail, created practically an entire cottage industry of people writing reviews of the products sold on their website. Some items such as "Harry Potter and the Deathly Hallows" alone has spawned over 3,000 reviews. What's the point? What compels people to do this? And what's the incentive for companies? These are some of the questions that the Economist tries to answer in their Technology Quarterly issue.
“Single digits didn’t seem to move the needle at all,” says Mr McAteer. “It wasn’t enough to get people comfortable with making that purchase decision.” But after about 20 reviews of a product are posted, “We start to see more reviews—it starts to accelerate,” says Sam Decker, the chief marketing officer of Bazaarvoice, a firm that powers review systems for online retailers.
It's a fascinating read with implications that might be of interest to online marketers and social media aficionados.
Anyone selling anything is jumping on the Obama bandwagon, including Hennessy which is celebrating the inauguration of President-elect Obama as our country's 44th president with a limited edition "44" bottle. Only 180,000 individually numbered bottles were produced which can be purchased for $30 and is available only in Washington, D.C., Maryland, Illinois, New York City, and Georgia. A percentage of the proceeds will be donated to the Thurgood Marshall College Fund.
In the immortal words of the Digital Underground:
I drink a bottle of Hennessy, ya got on your shelf, so just let me introduce myself, my name is Humpty pronounced with an Umpty.
[Via]
Delete 10 of your friends from Facebook using this application from Burger King and receive in exchange a free whopper burger!
I think I have 10 to spare and I am kinda hungry...
[Thanks Kate!]
Everything at this online store costs $10. The catch? For $10 they will send you something but it'll be a surprise until it arrives. I think they should send me something and I'll pay them what I think it's worth. Yea.
No, it isn't some screenshot from a new M. Night Shymalan "horror" film. But, faceless people have been appearing in various high profile places, such as Wimbeldon and red carpet events in the UK. It's all most likely a guerrilla marketing promotion. Still doesn't make it less creepy.
Check out this dopey, groovy, and flat out WTF inducing bigger than life optical illusions demonstrated in 2 minutes which culminates into a giant fuck you by the video as they let you in on the fact that you just watched a "viral" ad for some Samsung cell phone. Pfffft. Okay, actually I'm OKAY with my heterocreativinduality to watch and enjoy viral ads by companies without feeling like I'm selling out or being duped into being some mindless consumer zombie. Speaking of...
Memo to self about things I NEED without which I won't soon be able to survive much longer: Apple macbook and iPod (Nano and Classic), Rock Band set, JBL speakers, bed from Design within Reach, summer season D&G boxer briefs, Patagonia spring rain jacket, black JLindenberg skinny suit, and Momofuku Ko reservation.
