Packaged in the familiar Nike orange boxes, there's more than meets the eye with these running shoes.
Appropriate for males ages 5 through 90. I want one.
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Nike
These are dope snowboard boots from Nike, modeled after their popular Air Force 1 lineup. They make my Ride boots look like Sketchers. Oh Snap.
I want these:
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Located in Soho at 21 Mercer between Grand and Howard (No street location arguments all you Tumblrs) Nike is opening up its first Nike Sportswear retail store. In the world. Booyah! They will be carrying all the latest and newest including a few store only exclusives. I've been really keeping an eye open for a light-weight rain-athletic jacket and I have a feeling this place just might have what I'm looking for. I can't wait to check it out when they open on August 22, Thursday.
No doubt its already occurred but if any of you have a connection to this and maybe a soft launching opening let me know and good karma will come your way.
This Nike commercial is like the We Didn't Start the Fire of sportswear commercials, that is speciously connected events, moments and people are creatively edited and set to music as though this will unify everything. But it totally doesn't. Instead it reminds me that my eye can process images really quickly and I may have ADD. It's still a super cool commercial though.
[youtube=http://www.youtube.com/watch?v=Az0MIhlktj0]
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When you're an elite world class athlete like Kobe Bryant and you start running out of challenges, how do you keep from being bored? Jump over a fast moving Aston Martin? Check. Jump over a large snake filled pool. Check? [youtube=http://www.youtube.com/watch?v=AaJglK4IAf4]
The "alternative" commercials such as the these here--a perfect blend of a popular media distribution vehicle (YouTube), Internet memes ("wow" stunts), and celebrities (Jackass crew)--are a brilliant example of marketing and advertising appropriation of counter-culture activities and adopting it to astutely manage its brand, endorsers, and product. Pretty deft move for a goliath of a company like Nike.