My "FAKE" warning is going off, but either way this is a brilliant BMW print ad for its used car division. Talk about managing your brand!
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James May is co-host of the popular British auto TV series, Top Gear (Please export this or syndicate it in the States!!!), but he also worked previously at Autocar magazine. At the magazine, he hid a message--an act which got him canned from the magazine--which can be deciphered if you look at the first letter of each article.
Check out the message on this Flickr page. Wikipedia has more on this.
It reminds me of when in high school during a model UN conference (Yea, I know. Shut up. It was cool then.), one of the delegations, maybe Micronesia?, submitted a resolution where the first letter of each section spelled something out. I forgot what exactly. Awesome story, right?
Yea, I know.
You too.
What?
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There is the young-me/now-me photo Internet meme where people take updated photos in the same pose and location (ideally) as one of their childhood youth photos. Relatedly check out these "then-and-now" photos of people with their cars that they never grew out of. Sadly, no Camrys in the bunch.
What a sick looking car. Love it.
