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Evolution of a Best Buy Marketing Job Posting

A Best Buy job listing for a Senior Emerging Media Marketing Manager position got the blogosphere and twitterati chattering. In the original posting, a preferred qualification was for the ideal candidate to have a graduate degree and "250 plus followers" on Twitter. Since then, the Best Buy CMO, Barry Judge has opened up the job listing and crowd sourcing this position's job description. He writes:

In following the conversation around this job posting we discovered that many people had other ideas for how this job description should look, and what the qualifications should be. We realized that perhaps we hadn’t thought of everything. Beyond that we thought perhaps we could find a way to enable a more pointed discussion about this relatively new job category of Emerging Media.

It seemed to us to be a natural progression to get the community involved in crafting the job description and qualifications. So that’s exactly what we’re going to do.

A nice PR coup for a company that has struggled at times with its image. You can submit and share your vision for this job here.

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