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The Most Relevant Brand Identity Work of the Decade

Interesting read: Under Consideration reviews the most influential and relevent-for better or for worse-brands of the past decade.

Petroleum is a word not just loaded with social, political and economical implications but also, let’s face it, a kind of ugly word. When British Petroleum and Amoco merged, going full force with BP and the Helios icon did the perfect job in distancing the company from the word. Surely, fewer people today know what BP stands for — give it another decade and it will reach IBM acronym levels. This was probably one of the last really great identities by Landor’s San Francisco office, who also had done the FedEx identity a few years earlier.

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Good Advice on Painting a Small Apartment

Debonair gives advice on painting a small room to give the illusion of a larger space.

A grey palette is a popular choice with professional designers working with small spaces.  The color grey is not only perpetually chic and sophisticated, but it subconsciously insinuates depth in a room.  Your best bet is to paint all your walls in a light to medium grey and a focal wall (usually the wall at the very end of a room) in a shade of darker grey.

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Walking Sleeping Bag

This is what I imagine North Face or Patagonia would create if they decided to jump into the Snuggie market. Unsurprisingly the Japanese got their first because they are from the future.

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Die Hard, Urban Warfare Tactics of the the Israeli Military, and Architectural Exploration

Read this fascinating essay in BLDG BLOG that juxtaposes the Israeli Defense Forces' military tactics in its 2002 incursion into Nablus with New York cop John McClane's (played by Bruce Willis) innovative exploration and adaptive navigation of the terrorist-controlled building Nakatomi Plaza in DIE HARD, or what the writer refers to as "one of the best architectural films of the past 25 years."

If my modern architecture course at 9 am was more like this in school I might have stayed awake more easily.

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