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MEDIA CRITIC: EXECUTIVE PERCEPTION

I subscribe to a number of advertising industry related emails, such as those sent out by MediaPost.  Yesterday I received a daily round up of advertising and media related articles of note, and one in particular caught my attention.  As a lead in to a San Francisco Chronicle article about Bradley Horowitz, a vice president executive at Yahoo charged with inspiring and sparking in-house innovation within the company, the MediaPost summary states:

Yahoo needs a superstar executive. Apple has Steve Jobs, Google has Eric Schmidt, Sergey Brin and Larry Page, and Microsoft has Bill Gates, Steve Ballmer and Ray Ozzie. Former CEO Terry Semel and former Chief Sales Officer Wenda Harris-Millard are gone, and the understated Jerry Yang lacks panache. Yahoo's Bradley Horowitz, vice president of advanced development, stands out. And advanced development is exactly what Yahoo needs--to be first in the Next Big Thing.

What's interesting to me about this is the author's choice in subjectively characterizing Yang, co-founder and the newly appointed CEO of Yahoo, as "understated" and lacking "panache."  I wish I could get my sources together on this, but one of the significant barriers facing Asian Americans climbing the management corporate ladder is that eventually they bump into a glass ceiling that prevents their ability to rise from middle to upper executive management, because of an inherent impression among those in the management elite that believe Asians in America lack a certain elan and savoir faire to effectively lead and inspire a company.  This perception of course is simply an extension of the pernicious racial stereotype that Asians are submissive and passive.

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