Asian Americans inevitably deal with racial stereotyping in the US. This commercial is clever, because it highlights the gross absurdity with which many ignorant and/or prejudiced whites in America perceive their Asian American neighbors. This distasteful situation is an obvious point to many of you reading this, but it's interesting to me to see it played out in a commercial. Other than the slight caricature of the (white) parentals portrayed in the commercial, the ad captures the sensibility and atmosphere of what it's like to be a minority youth in this country. Less so than our parents, and grandparents, and great-grandparent's generations, it's less of a taboo (of course, it's still forbidden in some families, etc) kids today to date someone of another "race" or ethnicity. Today, traditional lines of demarcation--religion, class, and race--aren't as rigid as they once were. So it's interesting to see an inter-racial white-Asian couple in this commercial.

The only problem I see is that some people aren't going to "get it" and only reaffirm their ignorance.  Anyway, I would have loved to be a fly on the wall at the ad agency that created it.

[youtube=http://www.youtube.com/watch?v=dwQkU7jLXRY]

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