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HAVE A SEAT TO WIN LA-Z-BOY


August 1, 2007
by Matthew Rodriguez

Advertising agencies interested in winning a company's advertising budget which is often worth millions can't just send a "do you like me, check yes or no" letter to that company.  Pursuing the La-Z-Boy account, executives at RPA bought one of these iconic chairs and with a web cam attached to, they took turns sitting on it.  The chair would always be occupied by somone unless La-Z-Boy agreed to a meeting with them.  RPA ultimately won the $35 million account. 

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