This print ad from the creative minds at Saatchi & Saatchi for a vodka is clever for its usage of stock illustrations to tell a story about what happens when a guy goes to a bar and drinks a lot of vodka. The repetitive usage of images seems reminiscence or derivative of this popular (and effing hilarious) political comic strip, "Get Your War On." Anyway, I'm not sure about this ad's effectiveness in terms of getting people to purchase and order "42 Below" vodka, but it's worth a good "hah!" chuckle and gives a nice edgy buzz to the company, which is sometimes 99 percent of the marketing battle. Uh oh, by blogging about this have I fallen into some marketing guru's trap?
