I tested out Starbucks's new coffee this morning. "Hi, can I have uhm, the new coffee? Small."
"You mean the Pike Roast? Tall?"
"Sure."
Verdict: Extremely and overwhelmingly UNIMPRESSED. While it no longer has that burnt texture, the new brew does leave a very bitter aftertaste (I drink coffee black.). In my pick of fast food chain coffee, Starbucks ranks third after Dunkin Donuts and McDonalds, respectively. I am however a big fan of the usage of their new or rather OLD original logo, which obviously evokes the corner cafe sentiment as opposed to the branding think tank created image.
Although after our Starbucks run and as I was examining the logo on the elevator ride up to our office, my coworker asks rhetorically, "Why's she spreading them like that? Nasty."