Creative commercials (each illustrated by different artists) for Scrabble from Ogilvy & Mather Paris. The "Sumo" one below is my favorite. View more here. [youtube=http://www.youtube.com/watch?v=8kr0QEwfZBk&fmt=18]
Some further explanation behind the seemingly disassociative commercials:
The principle of the campaign: Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images.