The canvas tote has become a popular badge of a consumer's eco-consciousness in a "sharp" rebuke to the plastic shopping bag. In addition to its environmentally friendly quality, graphic artists and designers have also embraced it because "the canvas provides a beautiful off-white ground and the material is as wonderfully suited to silk-screen printing as primed canvas is to oil paint."
Aside from the question of whether the canvas tote's mainstream popularity, now often used as a "substrate for messaging, branding, promotion" has diminished its eco-friendly merits, what we can agree on is that the content on many of them are so goddamn smug. Creative Review highlights these subversive canvas bags from a decidedly unsubversive source, ad agency TBWA.
