Add one part flash mob, one part synchronized dancing by kids in a public setting and you have the latest viral marketing effort from H&M. I've said it before, but if the future of advertising and marketing involves massively synchronized dancing then I TOTALLY CAN'T WAIT FOR THE FUTURE. Also, an Asian high five to the kid who kicks off the whole event.
[youtube=http://www.youtube.com/watch?v=FqTEkVR2ZeU]