[youtube=http://www.youtube.com/watch?v=K-_rf2jVxxY] Tough looking soccer hooligan types loudly sing "Truly, madly, deeply" originally by Savage Garden in this ad campaign for Puma. It's fitting for our current sports zeitgeist and the song lyrics capture how I currently feel about the World Cup. For tomorrow's must-win game for the US, "I will be strong, I will be faithful."