Non trick question: Without checking first do you know if "ideate" is a real word? I asked a few educated friends of mine this question and they didn't know. Neither did I when I first encountered it in a job posting for an open position at Google. Under "responsibilities" it stated:
Ideate, develop, and execute marketing campaigns that drive business growth.
At first I thought it was a typo, then according to a dictionary I learned it wasn't. It means as its root suggests: "To form an idea of something; to imagine something."
Moral of the story: Google is so fucking smart that I learned a new vocabulary word from one of their job posting.
Update: My friend Monica hit on exactly why I thought it was a typo. "Ideate" sounds like a George Bush-ish or Palin's "refudiate."