Kellogg School of Management professor Lauren Rivera went undercover and got herself hired at an exclusive Manhattan nightclub to study how bouncers determine who gets past the velvet ropes and who gets excluded.
Sometimes the final call boiled down to details as minor as the type of watch that adorned a man’s wrist. Bouncers weighed each cue differently. Social network mattered most, gender followed. For example, a young woman in jeans stood a higher chance of entrance than a well-dressed man. And an elegantly dressed black man stood little chance of getting in unless he knew someone special.
[Via]