Candid interview with Scott Schuman aka The Sartorialist. Disses on kids! Makes money! Only reads girlfriend's blog!
Mr. Schuman, nowadays teenage bloggers like Tavi Gavinson are getting flown around the world to sit on the front rows of fashion shows in order to write about them. Isn’t that getting a little absurd?
Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups.
Do you make money off your blog or do you make money because of what you have created around your blog?
American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million.
A friend once told me Scott stopped to look at her while she was walking down the street. He raised his camera. Then put it back down again without snapping a photo of her. I told her this meant that her life is now no longer worth living. I'm a thoughtful friend.
[Via]