First, have a sense of the ironic. If you don't have that, nothing else is possible. Usually it's someone who, for one thing, thinks this is the only place in the world to be. Which is to say, you don't think of the other options one would have in life, you don't think of living in a retirement community in Mexico or a villa in Italy -- for better or worse you're here, and doomed to be here.
- Milton Glaser (Designer of the I <3 NY logo)