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Jaeger-Lecoultre Reverso

This watch is so rad.

The story goes that a Cesar DeTray, a wealthy businessman and friend of Jacques-David LeCoultre, grandson of the company’s founder, approached the watchmaker with the type of problem that is unique to the idle rich. He has been playing a great deal of polo with British officers stationed in India, a needed a timepiece that would be able to withstand a strike from an errant mallet. LeCoultre’s referred the request to his lead designer Alfred Chauvot, who devised a tank shaped watch with a swiveling case that could be flipped around without removing the watch, exposing instead a thick pane of solid gold that safely encased the watch’s inner workings.

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Jon Sherman's Perfect Apartment

Jon Sherman's bachelor pad is the penthouse of a 4-story building in Brooklyn that also houses his company Flavor Paper which "designs, fabricates, and markets hand-screened wall coverings for projects ranging from Lenny Kravitz’s house in New Orleans to Frank Gehry’s IAC Building. ("We did holographic wallpaper for their executive garage," Sherman says. "Clearly prerecession.")"

He designed that stunning brass instrument sculpture hanging in his living room: "I bought all these off eBay, went down to a welder in Park Slope, and stood there and had him weld it,” he says.

Hey who told him he could move into my dream apartment without my permission?

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