[youtube=http://www.youtube.com/watch?v=v31qxrXsxv0]
This admittedly terrific video of apparently a guy's girlfriend playing hula hoop on the new Wii Fit game has garnered nearly 2 million views on YouTube alone and countless more on copycat sites.
View more pics here.
Giovanny Gutierrez, the director of interactive media at ad agency Tinsley, surreptitiously recorded his girlfriend, Lauren Bernat (who also happens to work in advertising) playing Wii Fit and then, as we all know--all 2 million plus of us--he posted it on YouTube. And despite their advertising connections, he swears up and down that this wasn't commissioned by his agency or Nintendo.
How'd she react after she found out? Guiterrez told the LA Times:
"She was FURIOUS," wrote Gutierrez, who said she "called me on the phone screaming her head off and then hung up on me."
"But now [she] finds herself actually laughing about it and enjoying her 15 minutes of fame."
It really brings to life the adage that it is better to do and ask for forgiveness later than to ask for permission first and be rejected. Wait, did I just make that up?? Either way, it's a pretty useful principle. I like the guy's quick-footed justification for all of this:
The whole thing was just an idea I had for a spec viral video.
Brilliant!
I can see him racking his brain for an excuse after his girlfriend found out about the video. His first thought was "Damn, how'd she find out? I thought I posted it as private and only sent the link to Jacko, Tommy, and Sandman."
"You fucker! How could you do this?! What were you thinking?!"
"Baby, baby. Calm down. What are you talking about?
"What am I talking about?! That fucking video of me on YouTube that you recorded. That's what I'm talking about!"
"Ohhh, that. Baby, calm down. I was just working on an, uhm, viral spec. Yea, a spec. For a potentially huge new client of ours. You know, Nintendo. You know how it is. You're in advertising. It's all about digital and viral and MyYouTubeBook this and that. I've just been under so much pressure from Mr. Tinsley to produce. "Gotta bet big to win big," he says all the time. If we get this then I, I mean, we can finally start looking at those special rings that you like to talk about so much. Just doing it for us. The team. Fuck Mr. Tinsley. I'm doing this for the team of you and me. You can't be getting so upset like this all the time. Now I'll be home in 10 minutes. What's for dinner?"
The lesson here is that:
1. Hot chick.
2. Nerdy activity.
3. YouTube
4. +1 million views
5. ?
6. Profit!