Add one part flash mob, one part synchronized dancing by kids in a public setting and you have the latest viral marketing effort from H&M. I've said it before, but if the future of advertising and marketing involves massively synchronized dancing then I TOTALLY CAN'T WAIT FOR THE FUTURE. Also, an Asian high five to the kid who kicks off the whole event.
[youtube=http://www.youtube.com/watch?v=FqTEkVR2ZeU]
World famous YouTube feline star (previously) Maru's latest video demonstrates his musical talents. However, I can't help but view the prominent Amazon labeled box and wonder Maru's sold out to Amazon for a viral marketing video. [youtube=http://www.youtube.com/watch?v=CTxfMhKXE58]
RISD industrial design student Louie Rigano came up with these rain boots created from recycled plastic bags.
The original concept was simply to press layers of plastic bags, but thorough exploration yielded new solutions. By pressing an additional fibrous material, such as cheesecloth, into the plastic, new strength and functionality was achieved. Rain boots as the product were selected due to their material appropriateness and their utilitarian, purely functional nature. The plastic material is inherently waterproof and the necessary thickness of the material required for the rain boots is very minimal. The final design is extremely economical and easily produced.
Sign inside entrance of the decidedly straight edge sounding Gramercy Theater.
"Un-rest" by Valeska Soares involves "129 foot stools and 1 glass chair," which turns into a pumpkin at midnight, awkwardly.
Kate Bingaman-Burt's poster of the 500 worst passwords.
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Evan Roth creates a blogger training gym. Hint: Turn sound on and don't forget to stretch afterwards. [Via]
Artist Stefan Brüggemann can't explain it either.
Willem de Rooij's "Bouquet V" is "a flower arrangement, consisting of 95 different species of flowers. There is only one specimen of each flower in the bouquet."
When high and low fashion collide one ends up with Miguel Adrover's amusing "I Heart NY" dress. Or in other words, Ashley or Pbad's next party outfit.
From the archives of Metropolitan Museum of Art's Costume Institute is this wrinkled pair of Brooks Brothers underpants which was a GIFT of Mrs. Jefferson Patterson on behalf of husband Marvin B. Patterson. She also donated two other pairs in different colors.
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How Slate aired a 30 second ad spot during reruns of Glenn Beck show on Fox News and reached a national audience all for $100 using Google TV Ads. I'm inspired.
Great capture by New York photographer Christoph Morlinghaus.
Thomas Rentmeister's (previously) installation here is made using a shopping cart and salt. Lots and lots of salt.
Check out the sequential photos below of street artist mobstr's negotiations with the Newcastle City Council.
