(Via)

The photo above is of a billboard in Holland advertising the new "white" PSP (that is, a PSP that is colored white as oppose to its original black color). I've always been troubled by European (and South Americans) tendencies to deny racism and lines drawn by race and color. This billboard underscores that quality at an insidious level.

While to a certain degree European and American culture is incommensurable, I'm surprised that in today's climate of globalism where borders are no longer so neatly delineated that such a clearly offensive ad like this can emerge from a company that has such a presence on the international stage. How on earth did this see the light of day, let alone a major billboard, without someone in the advertising company or at Sony stepping and say, "Hold on people--This is a pretty offensive."

This example yet reinforces my idea for a particular sort of consulting company.

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