Good Magazine interviews Roy Choi, a law school drop out who founded the Kogi taco trucks and jump-started the food truck trend.
G: In the beginning, Kogi parked outside of nightclubs to attract customers and some trucks still show up near clubs. What is the best or worst part about catering to inebriated club-goers? Any fun stories to share?
RC: Our food is everyday food. It is food to fill your soul. We are not trying to make a statement with the food. When you are drunk or stoned you get hungry. You have limited choices (diners, fast food, dirty dogs, korean joints) we just wanted to add another flavor to your night. The first night to see people's faces was funny, drunk, horny, sweaty, hungry, full of energy creeping up on the truck and yelling to their friends "Yo, there are mutha fuckin' Asians in this truck cooking tacos?" "You want one?" "Yeah, sure, fuck it." Then silence, and, "Can I get another?"
Sigh, I still have yet to experience this taco revelation.